'Ninja' Leaves Twitch To Sign With Microsoft's Mixer

Twitch's top streamers Q2. Image StreamElements

Tyler Blevins "Ninja" is one of the most famous streamers on Twitch.

According to TwitchMetrics, a website that tracks a wide number of stats for the livestreaming platform, shroud is the current clubhouse leader to replace Ninja with over 6,770,000 followers at the time of writing. As per the data from Streamlabs, about 119.1 million hours of streams was viewed on Mixer between April and June, compared to more than 2.7 billion hours on Twitch. "Don't forget to head over now and redeem your free sub after signing up", Ninja tweeted Thursday night after his announcement. On Google Play, Mixer has become the 12th-most-popular app. Microsoft's streaming service launched in 2016 and is featured on the Xbox dashboard, but has failed to gain traction in comparison to Twitch and YouTube. The financial details of Ninja's unique partnership with Mixer remain unclear. Within the same day of Ninja's announcement, Twitch removed the verification checkmark on his channel.

On August 1, Ninja shocked the world when he announced that he would be leaving Twitch after eight years and taking his stream to Mixer. He's the most followed gamer on Twitch, although his popularity has slowed. The streamer said that nothing will change in terms of content as "It's the same me, just a different platform".

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So why did Ninja move from Twitch to Mixer?

Ninja will kick off his first Mixer stream during Lollapalooza 2019. Instead, he can build Mixer in the image he wants for himself - becoming the streamer he has always wanted to be. That hasn't essentially translated to his streaming numbers; in accordance to Twitch Tracker, the variety of his paying subscribers on the platform declined from greater than 285,000 final March to about 15,000 in July, though he nonetheless has thousands and thousands of followers. Blevins will team up with Kyle "Bugha" Giersdorf, the 16-year-old boy who recently won the Fortnite World Cup. He's been criticized for not inviting more female players into his streams, and that intensified when he told Polygon previous year that his concern was "if there's a hint of flirting, that is going to be taken and going to be put on every single video and be clickbait forever".

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