Burger King’s meatless burger to become permanent menu staple

Burger King plans nationwide roll out of vegan Impossible Whopper

Burger King considers the trial of the Impossible Whopper success successful.

According to a spokesperson from Restaurant Brands International, Burger King's parent company, Burger King wants to make the Impossible Whopper available nationally by the end of 2019. They announced they'd be testing a whopper with a vegan patty from Impossible Foods.

Additionally, the company noted the new burger option is not stealing sales from its core offerings.

On April 1 (and no, this wasn't a prank), Burger King began testing its new vegetarian burger. Burger King's same-store earnings grew 2% as the company attempted to revive US breakfast earnings with a $5 yearly java subscription deal.

Burger King is taking the slogan "have it your way" to a whole new level, pulling off the seemingly impossible with a new Whopper. The product is created to give the customers another option if they want to eat a burger every day, but not eat beef or any kind of meat.

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And while the brightly colored boxes might seem like just another fast food jab at Burger King's largest competitor McDonald's, their release is tied to an important cause.

Frank will work closely with Burger King UK's social and digital agency, Coolr, and ad agency BBH on the integrated account.

"It's really hard to distinguish between the Impossible Whopper and the original Whopper", he said. 5,000 restaurants in the country already have the Impossible Burger on their menus, such as Red Robin and White Castle.

The Toronto-based company reported net income of 53 cents. The form forecasted that the global market for meat substitutes is set to grow from an estimated $4.6 billion in 2018 to $6.4 billion by 2023.

The sandwich is made with a plant-based burger from Impossible Foods, a Redwood City, Calif. -based startup. "It's as juicy, craveable and delicious as the original", the company said in a statement.

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