Burger King Release 'Unhappy Meals' Throwing Serious Shade At Macca's

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Burger King's latest promotion throws some shade at McDonald's and its Happy Meals.

Burger King has also made a donation to Mental Health America, though for what amount, they haven't said.

Paul Gionfriddo, the group's president and chief executive, informed the outlet that the unconventional pairing of fast food and mental health is created to raise awareness of mental health problems "in all communities".

The "Real Meals" include a Whopper, fries and a drink. The guests can find the limited-edition meals starting today at select restaurants in Austin, Seattle, Miami, Los Angeles and New York City.

The fast-food chain released a commercial on YouTube to advertise the campaign, which features a version of Burger King's 1970s jingle replacing "have it your way" with "feel your way".

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Burger King’s meatless burger to become permanent menu staple
Burger King is taking the slogan "have it your way" to a whole new level, pulling off the seemingly impossible with a new Whopper. Additionally, the company noted the new burger option is not stealing sales from its core offerings.

Burger King is bringing attention to mental health issues - and taking a stab at rival McDonald's - with a line of so-called Real Meals, boxed hamburger combos with different moods.

They released a video along with the meal that honestly seems to take their alleged desire to promote mental health awareness a lot more seriously than their actual meals.

"Burger King. understands that no one is happy all the time", the company said.

Stage 4 refers to the stage with the highest severity of symptoms of mental illness, which MHA describes as persistent, severe and life-threatening. The video features characters rhyming their way through hard moments and replaces Burger King's famous "Have it your way" slogan with the hashtag #FeelYourWay. Five Unhappy Meals will be available so people going through a rough time can literally eat their feelings. "All that matters is that you #FeelYourWay".

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