WSJ reveals 2019 iPhone lineup details

Apple planning to launch three new iPhones in 2019

The new three-camera setup will likely shift Apple's primary focus to the camera-related features on the most expensive iPhone this year, which would help the company compete with its Android competitors. Reports for the company's problems with the iPhone XR continue to surface, fuelled by analysts decreasing shipment estimates for the smartphone.

"We think the three new iPhones in 2H19F will likely have the same form factors (body size and displays) as the 2H18 iPhone XR, XS, and XS Max, with some added AR [augmented reality]-related features", Lee wrote in a research note. For reference, iPhone sales is one of the biggest revenue generating sources for the tech giant. "Or, Apple might be under pressure to clean out its stock of iPhones".

The lower end models will each have dual camera lenses, an update for the XR successor.

The new generation of iPhones are still just four months old now but intel is already piling up on the iPhone 11. This means the 2019 flagship iPhones will be differentiated in more than size, unlike the 2019 iPhone XS series, which featured the exact same camera systems on both the regular and Max model.

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Meanwhile, the revised guidance also prompted several Chinese retailers including JD.com and Alibaba-owned Suning to slash iPhone prices in the country. Despite being pitched as the ideal iPhone for everyone, iPhone XR didn't really gain as much traction in the market as Apple had hoped. It is also selling the 64GB version of the iPhone 8 for 3,899 yuan, a 1,200 yuan discount.

Today's report follows an earlier investor note by Ming-Chi Kuo, in which he cut down shipment estimates for the iPhone.

While sales of the iPhone XR have reportedly been sluggish and WSJ says Apple isn't too keen on the prospect of releasing another entry-level iPhone, it may be too late for the company to switch up its plans.

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