Who are ODESZA? Apple Feature 'Loyal' In New iPhone XS Advert

Apple expected to unveil bigger, pricier iPhone

Apple has made the screen bigger, pushing the glass display right to the edge, giving a 30 per cent larger display while the body of the watch is actually thinner that the series 3 Apple Watch. Likewise, buyers will have to shell to Rs. 1,09,900, Rs. 1,24,900, and Rs. 1,44,900 for the 64GB, 256GB, and 512GB storage options of the iPhone XS Max, respectively.

Apple introduced its first £1,000 smartphone - the iPhone X - last year, and despite a slight drop in sales, the company has reported increased revenue and profit during 2018.

As you can see from the image above, the new iPhone Xs and Xs Max now come with better displays with higher refresh rates, better color production, and more.

The iPhone XR, the cheapest of the three, is created to appeal to more price-conscious consumers, who have been reluctant to pay for higher-priced iPhones in recent years.

If the speculation pans out, the even-bigger iPhone would represent Apple's attempt to feed consumers' appetite for increasingly bigger screens as they rely on smartphones to watch and record video, as well as take photos wherever they are.

The iPhone XS and its bigger sibling, the XS Max, have been launched as successors to the iPhone X. Both phones, though distinct in sizes, sport similar "Super Retina" custom OLED displays, have dual rear camera setups, and the A12 Bionic processor comes as standard on each.

On Wednesday, the tech giant finally unveiled a set of three new iPhones that will surely delight Apple lovers everywhere. The only potential hiccup to a record-breaking quarter is the fact that the iPhone XS won't launch until October. The iPhone XR has a single, wide-angle f/1.8 lens.

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The XR is to be cheaper than both phones, and will come with a screen size of 6.1 inches.

Apple's latest A12 Bionic chip is its first 7-nanometer chip, and boasts improved energy efficiency.

A Liquid Retina Display is a type of LCD display, now only found in the iPhone XR. It's got a lower resolution screen than the flagship models, and, unlike them, its display is based on LCD technology, not OLED.

To differentiate itself from the iPhone XS series, the XR gets the iPhone 5C treatment with a choice of six colours, namely Blue, White, Black, Yellow, Coral and Red.

Apple's newest phones feature faster processors and better memory capacities than their predecessor.

While Apple will hopefully release an iPhone SE 2 some time within the next few months, there's certainly no guarantee. Coming to the pricing, the Apple Watch Series 4 with GPS starts at $399 while the GPS + Cellular model is priced at $499.

The iPhone XS will cost $1,649 and up, while the iPhone XS Max begins at $1,799, available in 64GB, 256GB and 512GB, and with the choice of space grey, silver, and a new gold finish.

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