Fitbit shares plunge after Apple Watch unveil

Our clearest look yet at the Apple Watch Series 4

For the fancier among us, Apple Watch Hermès has introduced a refined collection of exclusive, color-shifting watch faces and color-blocked bands to match.

The Apple Watch Series 4 is a beast.

Normally, people keep an eye on their watch - Apple's new smart watch, announced Wednesday, wants to keep an eye on you.

The smartwatch features the new Apple S4 SoC which contains a 64-bit dual-core processor and a new GPU, with up to two times faster performance when compared to the Series 3. Despite being bigger, the casing for the Apple Watch Series 4 is smaller than previous models.

It's the first major design overhaul of the Watch since its debut more than three years ago. The company also says the rounded corners improve the way watchOS looks.

The latest iteration of Apple's smartwatch includes an FDA-cleared echocardiogram, officially classifying it as a medical device capable of alerting its user to abnormal heart rhythms. The device's digital crown on the side has a new haptic feedback feature to make it feel like a better wheel.

In his keynote address during the launch, its CEO Cook said that the launch of new models of Apple products has brought an end to the anxious wait of millions of fans who have been looking forward to the next-generation iPhones and watches for about a year. It classifies if the heart is beating in a normal pattern or whether there are signs of Atrial Fibrillation (AFib).

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We couldn't test that just yet - the feature isn't coming to the USA for a month or two, and the rest of the world later - so the basic heart rate monitor loked, well, basic. Now it's about to become even more indispensable with the first ever Food and Drug Administration-approved electrocardiogram being sold directly to consumers.

The Series 4 is thinner than the Series 3, but the screen is 30 percent larger. "We learned that with falls, there is a repeatable data pattern". There's a new accelerometer and gyroscope inside the Apple Watch Series 4, too, which can help the device to detect falls.

If you decide not to pre-order the Apple Watch 4, you will likely need to line up early or you may end up waiting for one to get delivered later this month or into October. If Apple Watch senses immobility for 60 seconds after the notification, it will automatically call emergency services and send a message along with location to emergency contacts.

It will retain its 18-hour battery life despite having to power a larger screen and new bells and whistles, Williams said.

There are new finishes available - stainless and gold stainless - adding to the existing aluminum finishes anodized in silver, gold and space gray, and both new and old bands can be used with the new Watch.

And the Series 4 will be available in Singapore from Sept 21 with the cellular version exclusive with Singtel.

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