Huawei posts DSLR-clicked image for touting Nova 3 camera

Huawei does it again, passes off a professional photo as a selfie from its new phone

Tech giant Huawei is now under fire again as a photo they claimed to be shot by its new flagship phone was in fact taken using a pro camera, reports said.

Huawei's latest advertisement meant for Egypt, suggests a young couple taking a selfie at a party and then at home with the Huawei Nova 3.

Huawei's new Nova 3 device, which retails for $599, was released this month and boasts two main cameras on the back and two selfie cameras on the front for "striking photographs from different angles".

And, indeed, in tiny Arabic text, a disclaimer does appear at the end of the advert, it reads: "Product characteristics and actual specifications may vary (including but not limited to appearance, color, size), as well as actual presentation contents (including but not limited to backgrounds, user interface, and controls)".

According to Android Police, this is not the first time Huawei has made a false marketing claim.

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It's been hardly a week that Samsung was found posting stock photos for advertising its 2018 Galaxy J8 camera, now, Huawei has been spotted attempting a somewhat similar trick.

Given that Huawei's new AI technology, its camera tech is one of the most important features of new handsets.

A tiny, fine-print disclosure about lenses and retouches appears on the Apple ads; that's not the case with Huawei's ad-and the Huawei photo was clearly not taken on a Huawei phone at all. Instead, it was a photo posted on Instagram by one of the actors in the shot, Sarah Elshamy, that showed the full setup. In an earlier Huawei fake photo incident, the Chinese company was caught photoshopping out the bezels on renderings of the P8. However, as you can see from the BTS shot, there isn't a Nova 3 taking that picture at all. The Nova 3 also comes with dual VoLTE support. We, as photographers, love behind-the-scenes images, and this one is both informative and hilarious. The Nova 3's AI feature doesn't care if you're not wearing makeup, and as such as can just adjust your face to make it look like you are!

Other smartphone makers have been caught doing this in the past.

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