Harley-Davidson's new strategy: Smaller bikes, more foreign sales

Harley-Davidson Streetfighter 975

To further expand its market Harley will also introduce a new modular 500cc-1250cc middleweight platform motorcycles that span three distinct product spaces and four displacements.

Next year, Harley Davidson will launch its electric cruiser motorcycle - the LiveWire.

"In total, the company plans More Roads to Harley-Davidson to generate more than $1 billion of incremental annual revenue in 2022 as compared to 2017", said the company. Harley-Davidson will also open smaller storefronts in urban areas. Harley-Davidson plans to develop a more accessible, small-displacement (250cc to 500cc) motorcycle for Asia emerging markets through a planned strategic alliance with a manufacturer in Asia.

The uniquely styled adventure bike, which is the first Harley Davidson of its kind, will be named the Pan America, and the company has some big plans for it.

Harley-Davidson also shared some vague details about expanding the way it reaches customers. The move comes as part of Harley's 2022-centric "More Roads to Harley-Davidson" plan, which aims at getting more people into the company's fold, especially from worldwide markets.

Body of United Kingdom student found after accident in Mediterranean Sea
Thomas-Mora and her father (Jones' grandfather) will meet with officials searching for Jones on Monday, July 30th. Embassy and the Israeli authorities are assisting and working with a search-and-rescue team to locate Jones.

EA Origin Access Premier Subscription Service Starts Next Week
The most premium part of the new offering is that Origin Access Premier subscribers will get early access to every new EA title. In return for your money, you gain access to 75 EA games with the service slowly opening up to also offer non-EA titles .

Free hepatitis testing in downtown PG
If undiagnosed or untreated, it may lead to progressive scarring, known as fibrosis, and risks of cirrhosis and liver cancer. Many baby boomers have been living with the infection for years without knowing it.

The new adventure-touring and streetfighter/standard models are a recognition of the strong demand these segments have in Europe, and will be a key element of Harley-Davidson's plans to grow overseas.

"Alongside our existing loyal riders, we will lead the next revolution of two-wheeled freedom to inspire future riders who have yet to even think about the thrill of riding", Harley-Davidson CEO Matt Levatich said in a statement.

Samantha Kay, a Milwaukee resident who recently learned to ride motorcycles, said she doesn't picture electric motorcycles when she thinks of Harley-Davidson, but she welcomed news of the LiveWire. Harley says it wants to be the leader in the electrification of the motorcycle. "The company expects to fund strategic opportunities while maintaining its current investment and return profile and capital allocation strategy". Livewire will be supplemented by small and lighter electric motorcycles in the years leading up to 2022. Levatich has emphasised that Harley will produce lightweight urban bikes specifically for young consumers living in "dense urban spaces". But they're typically bought by older riders.

The iconic company has been reeling from attacks by President Donald Trump and a structurally declining U.S. market. That will give the company more broad distribution in the largest and fastest-growing motorcycle markets.

Related news:

Hot News

isis-killer-beheading-video-story-top Paul Manafort Earned $60 Million as a Consultant in Ukraine, Says Mueller
Aug 01, 2018 - 00:37
Asonye told jurors the evidence would show Manafort hid "tens of millions of overseas income" to avoid paying taxes. Gates, who cut a plea deal with Mueller earlier this year, is expected to testify against his former mentor.

isis-killer-beheading-video-story-top Grace Mugabe's diplomatic immunity was unconstitutional, South African court rules
Jul 31, 2018 - 03:36
The International Relations Department says it notes the judgment and will comment at a later stage after studying it. The DA said condoning such behaviour could not be in the interest of South Africa or justice.

isis-killer-beheading-video-story-top McDonald's goes retro with Big Mac tribute coins
Jul 31, 2018 - 03:14
McDonald's added the Big Mac to its national menu in 1968 after Delligatti tested the burger in his Pittsburgh restaurants. The early '00s specifically focuses on the technology that was at the forefront of the turn of the century.

isis-killer-beheading-video-story-top California Firefighters Work 48-Hour Shifts to Battle Deadly Blaze
Jul 31, 2018 - 03:03
Some 260 National Guard troops and 100 police officers were stationed in evacuated neighborhoods to guard against looting. The Carr Fire was originally reported at an intersection of the USA highway 299, and Carr powerhouse road on July 23.

isis-killer-beheading-video-story-top Polar bear killed after attacking cruise ship employee near North Pole
Jul 30, 2018 - 03:37
Svalbardposten , who was first to report about the incident, says the tourists belonged to the cruise ship " MS Bremen ". A helicopter brought the injured guard to the nearby town of Longyearbyen on Spitsbergen island.

isis-killer-beheading-video-story-top Plans to celebrate tour win by Thomas in Wales
Jul 30, 2018 - 03:30
It was his way of saying he was there to win and if that meant aggressively chasing the yellow jersey, he would do it. I didn't think about it for the whole race, and now suddenly.I've won the Tour, man!"

isis-killer-beheading-video-story-top Israel intercepts ship trying to break Gaza blockade, Australian on board
Jul 30, 2018 - 03:30
Passengers, he said, included journalists, activists and at least one lawmaker. Two boats remained behind after a recent stop in Palermo.

isis-killer-beheading-video-story-top Lewis Hamilton - Sebastian Vettel would have caught me in clear air
Jul 30, 2018 - 03:23
We touched, I was the only one which got damage. "What a attractive day and a great crowd - and a great job from the team". So his stop was essentially to cover for Raikkonen. "So we will go away and prepare and make sure we come back stronger".

isis-killer-beheading-video-story-top Scaramucci: 'Very Possible' Trump Didn't Know of Trump Tower Meeting
Jul 30, 2018 - 02:10
At one time, Giuliani said he hoped to make a final decision on whether or not Trump testifies by July 4. Davis did not immediately return a message seeking comment about Trump's claims .

isis-killer-beheading-video-story-top Lewis Hamilton - Everything came together to secure Hungary pole
Jul 29, 2018 - 04:53
Speaking to Sky Sports after the session, team boss Toto Wolff echoed Hamilton's sentiments. I think in hindsight for sure we go on the ultras just to be safe, that was too close .

isis-killer-beheading-video-story-top MLB Rumors: Cubs Acquire Pitcher Cole Hamels In Trade With Rangers
Jul 29, 2018 - 04:43
It's worth noting that 16 of his 23 home runs allowed have come at home - that despite throwing almost the same amount of innings. With the departure of Cole Hamels, the Rangers will give minor leaguer Ariel Jurado a chance at the starting rotation.

isis-killer-beheading-video-story-top Manchester United Make Harry Maguire Offer
Jul 29, 2018 - 04:05
The United boss confirmed he will allow Darmian to leave the club providing they receive a suitable offer. If I stay, I stay and I do what I did up until now.

isis-killer-beheading-video-story-top Klopp has no issue with Mourinho´s opinion on Liverpool
Jul 29, 2018 - 04:02
The Reds have splashed the cash throughout July with marquee deals for Alisson, Fabinho, Naby Keita and Xherdan Shaqiri. Speaking at his pre-match press conference, Mourinho said: 'Maybe this season finally you demand they win.

isis-killer-beheading-video-story-top J.Crew's sales soar as Meghan Markle wears £45 clutch bag
Jul 29, 2018 - 03:30
On the website you can see how many bags were purchased - before Meghan wore it there were 66 sold. Markle wore a belted, denim resort dress by Carolina Herrera with her hair swept back into a bun.

isis-killer-beheading-video-story-top Top Obama Economist: GDP Even Stronger Than It Looks
Jul 29, 2018 - 02:57
A revised estimate for the first quarter showed that in the first three months of the year growth was 2.2 per cent. Of course there will be criticism (including from me) on how Trump got this growth.