Netflix is Testing a New, More Expensive 'Ultra' Subscription

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Additionally, Netflix may introduce some changes to the current plans that may not come as good news to many subscribers, especially the Premium users.

The Ultra tier has shown up for some European users.

Tutto Android has obtained leaked Netflix promotional material that suggests the Netflix Premium tier is changing.

However, Netflix (nflx) told the tech publication that the test would be limited to some users rather than all, and that the company may not end up offering the tiers that it's testing.

Standard is now €10.99 and Base €7.99. The ever-expanding company, which is now led by CEO Reed Hastings, has 125 million memberships in 190 countries.

Aside from HDR support that would of course require compatible hardware, there are no other new features in the Ultra plan. The main difference between Premium and Ultra, according to Variety, is the availability of HDR, also known as high dynamic range, which "provides more vibrant color reproduction and higher contrast".

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Netflix is trialling an expensive new membership tier that will anger those already paying for Premium access. Would another price hike encourage you to send the streaming giant packing? While €16.99 was the maximum price seen in Italy, the figure varies elsewhere.

The spokeswoman also clarified that the test is being conducted on a limited number of people, and not all Netflix subscribers will get the specific price points and features.

Netflix confirmed to CNET it was testing the new tier, stating it is looking at different price points and features to understand how consumers value the service. Its website says the company may need to adjust prices to "respond to local market changes" such as taxes or inflation.

Sky says that Netflix will finally arrive in 2018 with subscribers soon able to see content side-by-side for the first time in the redesigned Sky Q menu.

So what more do you get for this extra money?

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