McDonald's goes retro with Big Mac tribute coins

Grand Big Mac

It's not exactly pennies from heaven, but McDonald's is planning to make it rain coins to celebrate the Big Mac's 50th anniversary.

"The MacCoin transcends currencies to commemorate our global iconic burger while giving customers all over the world a chance to enjoy a Big Mac on us", McDonald's CEO Steve Easterbrook said in a statement.

"Global connectivity of the Big Mac inspired the creation of the MacCoin".

McDonald's Canada is introducing a "fully food-backed currency: the MacCoin", and starting August 2, 50,000 MacCoins, redeemable for one Big Mac, will be made available to Canadians from coast-to-coast. In 2007, the Big Mac Museum Restaurant was established in North Huntingdon, Pennsylvania, to honor the juicy burger.

'So we wanted a global celebration as unique as the burger itself.

There will be five different designs, in seven different languages, for the five decades of the Big Mac.

Customers can then cash the coins in for a free Big Mac starting August 3.

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The early '00s specifically focuses on the technology that was at the forefront of the turn of the century.

The MacCoin will be redeemable at 14,000 USA locations so chances are there'll be one close to you that'll take what the fast food empire is hailing as the "first fully food-back global currency".

"The legendary taste of the Big Mac has helped it achieve universal recognition and a lasting legacy", said Marcia Graham, president of the Greater Philadelphia McDonald's Owner/Operator Association.

Though McDonald's has suffered losses in recent years - last week the company said customers are visiting its stores less often - the Big Mac hasn't really changed.

McDonald's agreed to let Delligatti sell the sandwich at a single location, on the condition that he use the company's standard bun.

As of August 2, McDonalds fans will be able to secure a MacCoin when they buy a BigMac. McDonald's added the Big Mac to its national menu in 1968 after Delligatti tested the burger in his Pittsburgh restaurants.

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