IHOP admits it 'faked' IHOb to promote new burgers

Close-up of sign with IHoB logo following pancake restaurant International House of Pancake's decision to change its name to IHoB Dublin California

The pancake restaurant tweeted on Monday: "We're giving away 60¢ short stacks on July 17 from 7a-7p for IHOP's 60th birthday".

The chain originally hinted at a name change on Twitter at the beginning of June, as it first revealed the "IHOb" name.

Be sure to join the chain's Pancake Revolution eClub and get THREE free meals for signing up.

After speculation and a futile guessing game, IHOP announced that the name change signaled a new focus on burgers.

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Many guessed the restaurant would be embracing "breakfast", "bacon", or "brunch", and were shocked when they found out the name change was for burgers.

IHOP is officially back to its original identity as the International House of Pancakes. "We'd never turn our back on pancakes", the newly re-renamed IHOP wrote in an Instagram caption. The name change came as the company introduced a line of black angus burgers, though it has had burgers on the menu for some time.

A YouGov poll found that 19 percent of adults said they talked about the store in the two weeks before the IHOB campaign, Business Insider reported.

There were strong feelings going around about the name change.

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