IHOP name change gets mocked by Wendy’s

IHOP reveals what IHOB will stand for

They started firing off blistering tweets when the announcement was made.

Others had more fun, speculating that the B stood for bitcoin or break dancing.

"We've pancaked pancakes for 60 years now so it's the flawless time to start burgerin" burgers, and we're kicking it off by flipping the "p" in IHOP to a "b' for burgers", he continued. The pancake restaurant has been coy about whether the name change is truly permanent.

(RNN) - IHOP has been teasing its so-called name change for a week, flipping the "P" to a lowercase "b".

Others noted that the Ob in the IHOb logo looked extremely similar to the O.B. brand of tampons.

Williams said he has had several people call to ask whether the name would be changed, but overall the rollout has been, "so far so good". Most people assumed the "b" would stand for "breakfast, ' and they were simply expanding their early meal cuisine".

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"Burgers are a quintessential, American menu item so it makes flawless sense that IHOP, one of the most iconic, all-American comfort food brands in the world, would go over the top to create a delicious line-up of quality burgers that hit the spot any time of day", said Nevielle Panthaky, IHOP's head of culinary.

But, as it turns out, the chain is looking past morning meals with an eye toward enhancing its lunch and dinner business. "Which leaves you wondering: is the short-term buzz worth the potential of very real brand damage?"

Shares of IHOP's parent company Dine Brands were up more than 1 percent Monday.

Not really. Rebelez said IHOP will remain family-focused, while Applebee's will still be a place to go with friends to get a beer and watch a game. "They stated pancakes are staying, but I too worry that lack of emphasis on breakfast items will begin to drop their quality of those delicious pancakes". "If you want a burger and beer, you are not going to come to IHOP".

The new IHOb Twitter account includes a cover image of the word "Burgers!" hovering above a handful of different burgers, including ones with bacon, hash browns, jalapeños and eggs.

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