Amazon confirms purchase of Premier League rights package

TV camera

"Sky and BT are established Premier League partners and provide first-rate coverage of the competition through their live-match broadcasts and comprehensive programming", said Scudamore.

Add BT Sport to your Sky TV package for £27.99 a month, plus a £20 fee, and Amazon for another £7.99 a month. Sky won four of the five "best deals", with BT taking the other.

The new deal runs for three years from 2019/20 and means fans will have to add Amazon Prime to their list of subscriptions if they want to catch every game.

However, Amazon's foray into Premier League broadcasting should not be seen as a long-term threat to Sky and BT, Liberum media analyst Iain Whittaker insisted.

In the end it wasn't Facebook or Netflix but the shopping behemoth turned tech giant, with Amazon announcing it would deliver 20 live matches plus weekly highlights from the world's most watched sports league.

Though Amazon may have gotten a discount, its Premier League price tag would still likely hit nine figures in US dollars.

There will be 20 Premier League games shown on Amazon Prime Video over three years, starting in 2019 after they bought one of the two remaining domestic packages available for the time frame.

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The deal is an important milestone for Amazon, but it represents only a fraction of the larger Premier League pie.

The Premier League is the richest in Europe, according to a report published this week by Deloitte.

The Premier League has concluded the sales process for all its live broadcasting rights in the United Kingdom and Ireland for the three seasons 2019/20 to 2021/22.

Now all the revenue from global deals is shared equally among the 20 clubs but the bigger clubs had been pushing for a greater share of the money, arguing they are the main attraction for foreign viewers.

Under the new formula, the maximum a club can receive is 1.8 times the amount received by the lowest-earning club, the Premier League said in a statement. Existing rights holders Sky and BT can choose what games they show and tend to focus on bigger teams, meaning some sides are featured less on television.

On a busy day of announcements at the Premier League's summer meeting, it was also confirmed that the "big six" clubs have won their fight to take a bigger share of the top tier's booming global broadcasting revenue. However, the entire auction has fallen short of the Premier League's hopes on revenue.

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