YouTube Kids is getting a little safer with enhanced parental controls

Facebook has beefed up its counterterrorism team | Lionel Bonaventure  AFP via Getty Images

The video giant says that it will add more partners over time.

Parent need to go into "Profile" settings, and select from available collections such as Sesame Workshop and PBS KIDS. The app is now used by 11 million viewers weekly.

"When we launched the YouTube Kids app three years ago, our goal was to give kids around the world a place to access videos that were enriching, engaging and allowed them to explore their endless interests", James Beser, Product Director for YouTube Kids, said in a statement. This means that search off will not include recommendations from the broader YouTube Kids corpus.

After getting bombarded with criticisms over videos that showcase inappropriate content for children on the streaming service's Kids platform, as well as other objectionable clips, YouTube decided that it was finally going to take action.

In order to meet USA child privacy rules, Google says it bans kids under 13 from using its core video service.

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The Google team today announced three new features for the popular YouTube Kids app that it says will give parents even more control around the content that can be accessed by the kids-friendly app. Now, YouTube is giving all parents that level of control within the app.

Like everything else related to Google, YouTube uses algorithms and machine learning to automate the process of weeding out inappropriate content. After this, the number of videos removed before they got 10 views has risen to more than half, as compared to 8% in the beginning of 2017, YouTube said in a blog post.

Beser added that even with all the new controls YouTube Kids will soon have, YouTube Kids users will still be able to use the app with its full functionality if they so choose and their parents permit it. It's possible this safety guard isn't sufficient for catching every odd video your kid might see.

Any video uploaded to the regular version of YouTube can theoretically appear on YouTube Kids if the company's algorithms judge it to be suitable. These videos have included Spiderman urinating on Frozen's Elsa, Peppa Pig drinking bleach, and Micky Mouse getting run over by a vehicle.

The first change will give parents the option to limit their kids' YouTube usage to specially-curated channels.

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