Spotify aims to reach 1 billion users with new free music service

Spotify beefs up its free tier as Apple Music gains traction		
		
	Jordan Crook

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Previously, users could only listen to playlists on shuffle mode.

The company said these on-demand playlists will be unique to you, based on your musical tastes, and may include Spotify-curated playlists ranging from RapCaviar and Viva Latino to Ultimate Indie and Alternative R&B as well as personalized playlists like Discover Weekly, Release Radar, and Daily Mix. Users will be able to play any song they want from any of those playlists and as many times as they want without having to shuffle. Additionally, Spotify will now have a data-saver mode, which reportedly cuts data usage by 75 per cent, which is great for those who don't wish to be tied to a wifi network whenever they want to stream.

Spotify is launching a new free service that lets users pick and choose songs off of selected playlists. It will also impact the battery less.

There are 90 million users on its free tier, and 71 million paying subscribers.

Spotify now has about 90 million users of its free tier, and 70 million paying subscribers.

It operates using a "freemium" service model, meaning that its basic features are free with some restrictions and advertisements while additional services are available via paid subscription. It'll be specific to each user; if a heavier Spotify user will have more cached.

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Spotify's new free tier experience feels like it gained some premium features.

The revamped app changes that, making music more discoverable for free users.

The move is Spotify's latest to fend off increasing competition from rival Apple Music, which announced earlier this month that it had reached 40 million paying subscribers.

He compared the service's free tier to broadcast radio in the 1990s, and how it drove business to record stores.

"We know that it's the only way that we are going to be able to achieve our goal of getting billions of fans on the platform and getting the entire music industry to the size that we think it should be", Gustav Soderstrom, the Swedish company's chief research and development officer, told a news conference in NY. The company also recently redesigned its app, so now, free users can enjoy a new visual look and on-demand playlists.

But starting today, Spotify members utilizing its free service on mobile devices will get the ability to select more songs on-demand from 15 playlists.

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