Facebook Shares Perk Up After Social Network Tweaks Privacy Settings

Facebook Shares Perk Up After Social Network Tweaks Privacy Settings

Yet some analysts said Facebook and its chief Mark Zuckerberg have made similar promises in the past.

And as the platform continues to firefight the fallout of the scandal, it's launching new settings and privacy pages to make it easier to find information you've given to the company. For example, Facebook announced in 2009 that it was consolidating six privacy pages and more than 30 settings on to a single privacy page.

"Learning of the recent meddling in a free USA election further demonstrates another concern we have of how they handle users' data - more than 25 million of which are Playboy fans - making it clear to us that we must leave the platform", Cooper Hefner wrote on Twitter.

"Last week showed how much more work we need to do to enforce our policies and help people understand how Facebook works and the choices they have over their data", writes Erin Egan, the company's VP and CPO, and Ashlie Beringer, VP and deputy general counsel in a joint statement.

On the desktop site, there's a clearer picture of what information Facebook has from you in a new panel called "Access Your Information".

The section will also enable users to access secure copies of their Facebook history more quickly, the company said.

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The upcoming mobile app will also have an updated Privacy Shortcuts menu that will contain a more organized layout that allows you to enhance security and control all your information in an easier way.

Facebook, with more than two billion users a month, provides advertisers with the ability to customise their messages and target who sees them by selecting from preset lists of demographics, likes, behaviours and interests, while excluding others. Facebook apparently still plans to launch them later this year, though they may undergo some changes first.

Facebook is also pledging to update its terms of service and data policy to improve "transparency".

The update follows the recent controversy brewing over an alleged data breach of almost 50 million Facebook users.

Finally, Facebook is introducing tools which make it claims make it easier for users to find, download and delete the data the social giant has stored on them. The US house energy and commerce committee and US senate commerce committee have also asked Zuckerberg to appear at a hearing. "This includes photos you've uploaded, contacts you've added to your account, posts on your timeline, and more". For example, users will now be able to look up a post from a specific date in the past.

One realization came after a news story detailed how U.S. Immigration and Customs Enforcement agents use Facebook data to track and locate suspects.

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