How to keep local stories at the top of your Facebook newsfeed

By Mark Athitakis  Jan 30 2018

It remains unclear in the long run how these alterations will affect the businesses that rely on Facebook's audiences or how user engagement will react to a modified News Feed. If your friend shares an article from a local publisher, the link will most likely land higher in the feed.

Facebook identifies local publishers "as those that are clicked on by readers in a tight geographic area".

The recent changes to Facebook and Instagram, which have led to lower users' reach through business posts, are expected to have a major impact on the marketing policies of travel agencies on social media.

The reduction comes after Zuckerberg announced that Facebook would begin showing less media content in its news feeds and instead push posts from users' family and friends.

As of December, Facebook had 2.13 billion monthly active users worldwide, an increase of 14 percent compared to the same period previous year.

"Starting today, we're going to show more stories from news sources in your local town or city", Zuckerberg wrote in a Facebook post on Monday. In December, the company admitted that the site can be bad for users who are merely consuming information but not interacting with family and friends.

"Since there's more public content than posts from your friends and family, the balance of what's in News Feed has shifted away from the most important thing Facebook can do-help us connect with each other", said Facebook founder Mark Zuckerberg about the change on January 11. Our goal is to show more news that connects people to their local communities, and we look forward to improving and expanding these efforts this year.

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"Local news helps build community - both on and offline".

If you're considering buying Facebook stock in 2018, ignore the naysayers who fear change.

The algorithm change will be tested first in the United States and then implemented in other countries later this year. If it hits those revenue expectations, that would be a 43% increase from a year ago, while if EPS is on target, it will be an astounding 62% improvement.

Total advertising revenue was $12.78 billion, compared with analysts' estimate of $12.30 billion, according to Thomson Reuters I/B/E/S.

Sales hit almost $13 billion for the quarter, an increase of 47% from the same period a year earlier.

Facebook's latest quarterly report arrives at a pivotal moment for the company and its tech industry peers as Silicon Valley has faced a growing backlash in Washington and from the public on issues ranging from antitrust, the spread of disinformation, and the negative health consequences of tech overuse.

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