Facebook Lost Almost 3 Million Millennial Users Last Year

If you still use Facebook regularly we've got some bad news for you

Also, for the first time since its research began, less than half of the 12-17 age group in the U.S. will be on Facebook, with a 5.6 percent drop expected this year. Facebook usage among children younger than 12 years will drop more than 9%, with declines of about 6% each among 12-17 year olds and 18-24 year olds.

This demographic shift has been on the Facebook radar for some time now, but previously the brand could rely on platform shifters to move to Instagram, which Facebook also owns. Because of this drop in number, the number of over-55s on Facebook will soar into its second-largest user demographic as younger users adopt the likes of Snapchat.

"In 2018, the number of US Facebook users ages 11 and younger will decline by 9.3 percent".

Facebook is among the world's most popular social networks, but it seems that Snapchat is more appealing to young users.

According to a new report from eMarketer, Snapchat is now the go-to place for young people, who prefer the ephemeral platform instead of Facebook. New research from eMarketer predicts that Facebook will lose 2 million users under the age of 25 this year, while Snapchat will pick up 1.9 million.

Overall about 2.8 million USA users under the age of 25 stopped using Facebook.

But the fact that eMarketer is predicting declines across the board is a bad sign for Facebook regardless.

Is Facebook losing its attractive for young users?

The shift is also interesting in light of Facebook incorporating several of Snapchat's unique features on its various subsidiary sites like Instagram. In total, Facebook is likely to lose around 2 millions users under 25 in the USA this year, and many more if this trend is followed by teens worldwide.

But today's report has suggested rival Snapchat is now hoovering them up instead.

The number of teens and young adults in the United Kingdom using Facebook is falling, as young people opt for Snapchat and the social network's own Instagram platform instead.

For the current year [2018], there is even more for Facebook to worry about. However, according to new estimations, the social media giant is struggling to attract younger users. Snapchat has had to content with losing users when they grow a bit older, perhaps this is something investors have learned to accept, but this will be a new challenge for Facebook.

Of course, "that's the predicament Facebook is in", Williamson notes. Teens and young adults are ditching Mark Zuckerberg's social network as popularity among the over-55s surges, according to a report.

Still, for a company like Snapchat that's confronting the Facebook empire, any gains help.

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