Snapchat Creating 'Stories Everywhere' Feature To Distribute Content Across The Web

Snapchat Creating 'Stories Everywhere' Feature To Distribute Content Across The Web

This new product will be called Stories Everywhere and will allow users to post their stories on other apps as well as on the web. Snapchat includes professionally produced content by media companies like NBC News and Viacom, as well as stories comprised of user-submitted snaps and created by an in-house content team.

Snapchat Stories are videos from publishers and personalities that stay up for a 24-hour period and typically highlight special events. The primary goal of the new feature is to boost the social media site's presence beyond the mobile app. From there, you can work your own Snapchat magic - delete photos you don't want in the story, save the whole thing to your camera roll, and share with select friends, or your whole Snapchat friends list if you prefer. While the project is still in its early days, the final version might allow members to share videos on other platforms with a web player, then prompt viewers to download the Snapchat app and create an account.

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Snapchat has been occupied with the commitment to making the app a much friendlier product beginning with the redesign which has now launched but available for only a few percent of users.

The new video plans come amid a wider shake-up, according to Cheddar, who reports that Snapchat has "restructured" its content division under Nick Bell, VP of content. But this year has been very hard for Snap, as the company last month reported slowing user growth and revenue. Snap also reported a record low in monthly crash rates on both Android as well as iOS, a year after Snap started tracking the metric. If you can't seem to find the new feature on your app, make sure - first and foremost - you are looking in the right spot. Instagram Stories which is just a year old has lapped up close to 300 million active users.

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