Inside the 30000-Square-Foot Starbucks Reserve Roastery in Shanghai

At the Starbucks Roastery in Shanghai small-lot coffees are loaded for roasting in front of a two-story 40-ton copper cask on which traditional Chinese chops or stamps are displayed to tell the story of Starbucks and its Reserve coffee. (Courtesy of S

Have your coffee and learn about it, too, at Starbucks' most interactive location yet-the Shanghai Roastery.

Starbucks says the shop includes hundreds of baristas, freshly baked goods and pays homage to the culture of China.

On Tuesday, crowds sampled fresh brews and watched beans being roasted on-site at the grand opening event for the brand's first global Starbucks Reserve Roastery, focused on serving higher-end gourmet coffee.

In 2012, Starbucks China has operated the China Starbucks Farmer Support Center in Pu'er in the Yunnan Province, supplying agronomists to work in concert with government representatives and local farmers to improve quality and production through the region.

For foodies, the highlight of the Shanghai Reserve Roastery experience will be Princi pastries, pizzas, and bread. It is also the only tea bar created from recycled materials using a 3-D printer, measuring 7.5 metres (25 feet) in length.

DIGITAL: The Shanghai Roastery is the first Starbucks location to seamlessly integrate a real-time, in-store and online customer experience.

Customers can simply point their phones at key features around the roastery to bring to life information about the Starbucks bean-to-cup story.

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For those that visit Shanghai's Roastery, Starbucks has included an augmented reality experience.

Starbucks is making a big impression in Shanghai: a 30,000-square-foot impression.

The company is riding that wave and expanding aggressively in China, opening a new Starbucks store every 15 hours on average.

"Jack and I have spoken about a lot of different things", he said, referring to Alibaba chairman Jack Ma, when asked whether the partnership could extend beyond mobile payment services.

A Starbucks "partner" makes a siphon brew in the new Starbucks Roastery in Shanghai, China.

Starbucks is now building more net new company-operated stores in China than the USA, said CEO Kevin Johnson, who replaced CEO Howard Schultz in April when the long-time leader transitioned into the role of executive chairman.

'His attention to detail, meticulous care in selecting the freshest, high-quality ingredients and the artistry of preparation creates an Italian food experience that perfectly pairs with our most premium coffees.

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