Apple Sued by Chinese Clothing Brand Over App Store Logo

Cuphead’s glitchy title screen on the app being sold on the iOS App Store.    
   Owen Good  Polygon

There's also the question of how the apps could be modernised would need to be for non-touchscreen Macs.

It remains to be seen how developers will be able to take advantage of the different UI paradigms on iOS and macOS with a single application.

This news comes from a Bloomberg report, which claims the secret project, codenamed Marzipan, is a major part of Apple's 2018 software roadmap. For many developers, the Mac App Store is of secondary importance to the standard App Store. My favourite cross-platform app, Pixelmator, works well on both iOS and macOS devices but the inconsistency in the UI across platforms can be jarring.

Apple's reported plans are reminiscent of Microsoft's efforts with the Universal Windows Platform.

The idea of a universal platform is nothing new. The mobile platform was originally built using custom versions of Apple's OS X kernel and development tools, and macOS has since liberally borrowed both features and aesthetics originally introduced in iOS.

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Gurman notes it could also lay important groundwork for potentially combining the iOS and MacOS operating systems, though it's unclear if Apple is considering such a plan. This would allow developers to focus on creating a single app rather than trying to maintain features and fixes across two apps, benefitting neglected Mac apps such as Twitter.

According to insider sources, the same app will be able to respond to a mouse, a touch pad or a touch screen, depending on the device it's being run on. This sucks up resources and often means that one version of an app lags behind the other in terms of features.

Besides Microsoft, Google has also done something similar.

"This significant uptick in time spent further illustrates the rise in new smartphone users adopting mobile as their primary screen in emerging markets as well as preference for streaming services across the Entertainment category growing significantly in mature markets", Ghodrati said in the recent report.

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