Snapchat's Redesign Splits Friends From Media Publishers

Snap CEO Evan Spiegel slams social media – and says Snapchat isn't social media

The new Snapchat layout still opens up to the camera, but that camera acts as a buffer between a friends list on the left and the Discover page, the one full of news and brands and listicles and tabloid gossip, on the right.

The goal was to make the app easier to use but Spiegel also noted that the redesign might have a disruptive impact on user engagement in the short term. "This is a challenging problem to solve because the obvious benefits that have driven the growth of social media - more friends! more likes! more free content! - are also the things that will undermine it in the long run".

With the upcoming redesign of Snapchat, we are separating the social from the media, and taking an important step forward towards strengthening our relationships with our friends and our relationships with the media. The company now has a "best friends" algorithm that puts the people you engage with most at the top of your feed; the redesigned feed expands that to rank all of your friends by closeness.

Snap today introduced a redesign of its flagship app meant to promote more intimate sharing among friend groups while pushing professionally produced content into a separate feed. Advertisers can buy ads inside media companies' channels, going through the publishers or Snapchat to place the order.

Snapchat parent Snap has redesigned its social app to draw a clear line between users' friends and brands that the company says "separates the social from the media". To the right, Snapchatters will see a redesigned "Discover' page with Stories from publishers, creators, and the community via Snap Map, Search, and Our Stories". Popular accounts that Snap has vetted will also have detailed analytics for their public Stories for the first time. The core idea in the new Snapchat is to put your friends on one side of the app, and brands on the other.

Bureaucrats Turn Consumer Financial Protection Bureau Into Game of Thrones
District Judge Timothy Kelly, one of Trump's two new D.C. appointees, is slated to hear the case at 4:30 p.m. She said rolling back existing CFPB rules is trickier and would take longer, but that's also possible.

Pelosi: Conyers deserves 'due process' on misconduct charges
Earlier Sunday morning, Pelosi stressed the importance of "due process", and said she believed Conyers would do the right thing. MI congressman John Conyers is giving up his leadership position as top Democrat on the House Judiciary Committee.

Mourinho accuses Mkhitaryan of "disappearing" during matches
However, he's since adjust to Jose Mourinho's tactics and has put behind himself the issues he's dealt with previously. Speaking to Telefoot , Anthony said: "I'm someone who does not like talking, I like to stay in my little bubble".

"Social media fueled "fake news" because content created to be shared by friends is not necessarily content created to deliver accurate information", Spiegel wrote.

Camera - Snapchat points out that it hasn't made changes to the camera with its new update. CEO Evan Spiegel cheers this as a revolution, with the content feed makeover following the concept of a personalized newsfeed that changed the game in sharing and consuming content. This changes how most of the content is shown to users and also includes some new features. Swiping right from the camera shows your friend's Stories, as well as a variety of sponsored "articles". This is a Friends page that's more "dynamic" than before.

How often do you use Snapchat?

The new redesign may scare off publishers who are used to having their content mixed with the stories of friends, which most likely generated more views as a result. Unlike Facebook or Twitter, which found their platforms manipulated during the 2016 election, Snapchat isn't really a social network: the ephemeral photo- and video-messaging service isn't set up to allow information to go viral. Snap said it will release new tools to help creators profit from their work on Snap.

Related news:

Hot News

isis-killer-beheading-video-story-top Epic Games Suing 14-Year-Old Boy for Cheating in Fortnite
Nov 29, 2017 - 01:24
Epic Games states that "under these circumstances, the law requires that we file suit or drop the claim". Moreover, these aimbots are set to attack Twitch Streamers, ensuring they can not win the game.

isis-killer-beheading-video-story-top Meghan Markle Says She's Leaving Acting To Focus On Royal Duties
Nov 29, 2017 - 01:22
Though William and Kate were married in Westminster Abbey in 2011 and Prince Charles and Princess Diana were married at St. The chapel itself has centuries of royal tradition and hosted the weddings of many members of the royal family.

isis-killer-beheading-video-story-top ISIS Sympathizer Planning New Year's Eve Mass Shooting Charged By Australian Police
Nov 29, 2017 - 01:21
According to media reports, the young suspect is a Muslim and an Australian citizen born to Somalian parents. Investigations are ongoing, but police say they "do not anticipate any further arrests".

isis-killer-beheading-video-story-top Federal Judge Rejects Trump Request to Delay Enlistment of Trans Troops
Nov 29, 2017 - 01:20
The Trump trans military ban issued via Twitter in July 2017 was always based on flimsy reasoning: The U.S. He said the department would use the time to further study the issue.

isis-killer-beheading-video-story-top Stokes not going for Ashes, confirms European Central Bank
Nov 29, 2017 - 01:20
Stokes moved to England with his parents as a 12-year-old after his New Zealand rugby league worldwide father, Ged, took up a coaching job in Cumbria.

isis-killer-beheading-video-story-top Ghana's Ruth Quashie makes Top 16, South Africa wins Miss Universe 2017
Nov 29, 2017 - 01:19
Miss South Africa Demi-Leigh Nel-Peters was declared the victor and Miss Colombia Laura González Ospina, first runner up. After giving up her title, Pia returned to showbiz and has also been busy working with the Miss Universe Organization.

isis-killer-beheading-video-story-top Tennessee now placing focus on Oklahoma State's Mike Gundy
Nov 29, 2017 - 01:12
Along with Cutcliffe and Campbell, Chip Kelly picked UCLA and Dan Mullen went to Florida. Gundy has been the target of the Tennessee, and other schools, opening in the past.

isis-killer-beheading-video-story-top Return Of The Cat: Tiger Woods Reportedly Out-Driving Dustin Johnson
Nov 28, 2017 - 01:41
He said: "Many may forget that I spent much of this year in bed so much I couldn't even get out of bed to have a ****". Of the round, Faxon remarked: "He was happy and, more than anything, he is finally pain-free". "I am stiffer.

isis-killer-beheading-video-story-top The White House unveils Christmas decorations
Nov 28, 2017 - 01:41
CNN reporter Kate Bennett reached out to a spokeswoman for the first lady regarding the article, and was met with opposition. One friend told Vanity Fair that it's "old news" that Melania and Donald Trump lead essentially separate lives.

isis-killer-beheading-video-story-top Coaching changes at Ole Miss, MSU have fans reeling
Nov 28, 2017 - 01:36
Ole Miss announced its 37th head football coach at a team meeting on campus led by its Director of Athletics, Ross Bjork. MSU Special Teams coordinator Greg Knox will serve as interim coach for the Bulldogs' upcoming bowl game.

isis-killer-beheading-video-story-top Christmas tree grower wants to dispel the rumors
Nov 28, 2017 - 01:32
To be honest, the whole thing is pretty practical, just think of all the extra floor space you will have for prezzies underneath. Once you get your tree home, you should saw about an inch off the bottom and place it in a container of water.

isis-killer-beheading-video-story-top Record-breaking heat Monday, cooler Tuesday
Nov 27, 2017 - 02:31
Sunday is another big travel day and we're not expecting any weather delays around the state, including at DIA. Monday and Tuesday next week will remain nice with sunny skies and little to no chance for any rain.

isis-killer-beheading-video-story-top Love Jihad case: Woman says she wants to be with husband
Nov 27, 2017 - 02:28
She was on her way for Delhi, for the in-person hearing at the Supreme Court on coming Monday, in the alleged "love jihad" case. After an appeal from Mr Jahan against the high court order, the Supreme Court has said it wants to hear her version.

isis-killer-beheading-video-story-top Germany crisis: Merkel faces pressure for quick coalition talks
Nov 27, 2017 - 02:25
The Social Democrats, smarting from a disastrous result in September, have made clear they would demand a high price for cooperating again with Merkel's Union bloc.

isis-killer-beheading-video-story-top Amazon CEO Jeff Bezos now worth $100 bn
Nov 27, 2017 - 02:03
However, on October 27, 2017, Bezos again surpassed Gates on the Forbes list as the richest person in the world. This puts Bezos' wealth above that of Microsoft co-founder Bill Gates as the wealthiest person in America.