Microsoft Kills its Groove Streaming Music Service and Music Store

Microsoft Kills its Groove Streaming Music Service and Music Store

Microsoft has announced plans to kill its Groove Music service.

Microsoft has announced that it is winding down some of the functionality of its Groove Music service, pushing customers over to Spotify instead. Now Groove Music Pass is shutting down, although its Groove Music app lives on as a way for people to play their owned tracks. Microsoft will release an update for the Groove Music app that will allow users to move their collections and playlists to Spotify.

The writing was on the wall back in August, when a Spotify music app was offered on Xbox One.

To successfully export your Groove Music selection, you'll need to use the latest version of the app.

Spotify is about double the size of Apple Music, with around 60 million paid subscribers around the globe. But Spotify has a neat feature which lets you download all the music in a playlist on your phone for offline playback, even if they are locally stored on your computer. In an official announcement, Groove Music customers will no longer be able to purchase Groove Music Pass and/or purchase music through the Windows Store, which is an utter disappointment. For now, Microsoft says it's still going to support the Groove music player for use with music on your hard drive, it's only dropping the streaming subscription.

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Beginning this week, Microsoft is rolling out an update to make it easy for Groove Music Pass subscribers to easily transition their existing music collections and playlists to Spotify. It's unlikely to be missed by many Windows 10 users.

The potential of this partnership isn't about transferring over Groove Music users.

With music streaming services in large supply and at low cost, the competition has become too much for Microsoft's Groove Music service.

"The process of moving your music to your Spotify account will take a few minutes", Johnson promised. Microsoft has clearly decided it's in the company's best interest to partner with a music streaming service rather than create one of their own.

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